Jun 22, 2022
In Authors Forum
Of course, I'm joking a bit, because everyone knows that Laos is a one-party state. But here's the truth: We've all taken a “dumb quiz” like this and loved it, which is how quizzes have become one of the most shared forms of content on the web. And it's not Image Masking stupid at all. marketing quiz guide Get leads from dumb marketing questionnaires We were looking at quiz engagement metrics this week and noticed something remarkable. Overall, Qzzr customers had recently shown more than 378,000 people a call to action requesting an email address. Over 38,000 of those people went ahead and submitted their information. That's a conversion rate of over 10%! Everywhere. Thoughtful, data-driven marketers blew that rate out of the water. Let me share a concrete example. And we won't highlight the amazing viral success of a big brand or publisher like Image Masking Gawker. There's definitely a place for that, but sometimes we like to shine a light on small businesses too. Why? Because everyone can benefit from interactive content. The Pampadour beauty blog launched a quiz in mid-April, in view of Mother's Day. He asked people a series of questions to determine which beauty product they should buy for their mother. 399 people answered the quiz, 357 completed it and 229 entered their information in the main form. That's a completion rate of just under 90% and a lead conversion rate of 64%. Even better, behind the Image Masking percentages are 229 highly qualified prospects. marketing quiz conversions Beyond conversion rates, are there any other benefits that might make marketing quizzes worth looking into? BR and TOS I can't be the only one seeing 'BR and TOS' and thinking 'burritos'. Less hungry people, however, will recognize BR as bounce rate and TOS as time on site, two metrics that measure a person's interest in your site's pages. There is evidence that search engines like Google also take these metrics into account when deciding Image Masking how sites rank in search results. Rebound rate How often do people abandon your site after viewing a single page? Unlike the beloved Pringles potato chips, do people "Pop" and then immediately "Stop"? Your bounce rate tells you if people think your content is worthwhile.