since 2013 will lead to a lack of time The period between Thanksgiving and Christmas will be six days shorter this year than in 2018, and we haven't had a Banner Design Thanksgiving this late in November since 2013. As such, the race will be on for both consumers and marks. History offers us a useful test of the effects of a shorter holiday shopping season in the form of a 1939 decision by Banner Design FDR to move the Thanksgiving holiday a week earlier at the behest of retailers who hoped to generate more revenue from the holiday season. 23 states immediately adopted the new date (the third Thursday in November), while 23 others stuck to the fourth Thursday in November.
Two states have chosen to Banner Design celebrate both. After the holiday season, Banner Design companies reported that total consumer spending was similar in states that adopted the earlier date and in those that stuck to the later date, indicating that a longer period between two vacations did not produce more expenses. However, the distribution of sales revenue throughout the holiday season was different between the two, with the bulk of holiday shopping taking place in the last week before Christmas for Banner Design states with a later date compared to an even distribution throughout. throughout the holiday season for those celebrating the earlier date. .
Using that as an indicator of how shopping might shake up this year (although there may have been one or two major developments in retail since 1939…), the Banner Design shorter holiday season should only not in itself reduce holiday-related sales for retailers. However, the last week before Christmas could be particularly important this year. More importantly, the United States has settled on the fourth Thursday in November as Thanksgiving Day once and for all in 1941, which means Banner Design marketers will only have to deal with a Black Friday and Cyber Monday. And for that, I am grateful. Happy Thanksgiving everyone. The opinions expressed in this article are those of the guest author and Banner Design not necessarily of Search Engine Land. Staff authors are listed here.